Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.
The first rule about copyright infringement on You Tube is that copyright infringement on You Tube is not like copyright infringement on other platforms. You Tube has it’s own application of copyright laws. We often get asked by production studios to write contracts for consultants, contractors, clients and so on. These consultants monetise digital channels on You Tube with original content that has been created by the studio for a TV series, or other media channel.