Marketing a service or product is a very important part of creating brand awareness and generating sales. Brand names have meaning to people. They are associated with good reputation or in some cases not so good. Businesses spend millions on building brand names and creating brand awareness. Obviously a great way to promote your business is to use these brand names in your website business description, item descriptions, keywords, search tags to try to project the image that you are associated with them. There will be no repercussions if you use brand names, right? Well not quite.
High Court cases involving copyright infringement of CRM database software and billing software have increased exponentially as software companies compete aggressively for the same licensees in the customer relations, content management and sales space.
The recent case of Ultrasoft Technologies Limited v Hubcreate Limited Case No: IP-2015-000042, at the Intellectual Property Enterprise Court, is a good example of how the fierce competition is being fought out through the courts. Judgment was handed down on Wednesday 16th March 2016 by Judge Hacon.