So you want to develop a parenting mobile app to exploit the commercial opportunities of the mobile app on demand services market. It’s a good bet. On demand services businesses like Uber have been very successful.
A great emerging target market is that of selling convenience to modern parents particularly with their children. The majority of mothers are in work. In 2014 87.7% of families were reported to be working families. This was the highest percentage since records began in 1996. [National Archives] The largest percentage increase in working families has been among lone parents with dependent children. [Citizens Advice Bureau]