Global Luxury Garments Manufacturer – eCommerce and Trademarks

A long established Chines manufacturer supplying garments to European luxury stores launched five e-commerce websites simultaneously, owned and managed by two separate limited companies. One website was a relaunch of an established business over 50 years old. The challenge was that many other existing businesses were using the same or similar brand names. There were also several different products that the client wanted to market targeting various demographics. The client was a global business and wanted to protect the brand accordingly. Read the full case study.

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