Major Digital Marketing Agency – native mobile app

This digital marketing agency approached PAIL® because it had developed an employee related native mobile app for iOS and Android. The agency wanted to roll-out the mobile app to blue-chip global companies. It had agreed on a licensing deal with Sony Entertainment Inc. The agency was looking for a licensing agreement that would be acceptable to Sony and that they could use as a template for future blue chip licensees worldwide. The issues included data protection; warranties; service levels; and intellectual property. The agency decided to engage PAIL® Solicitors. Read the full case study.

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