he overwhelming reaction when discussing the investment viability of blockchain and Bitcoin is a mixture of interest, confusion and scepticism. Most people think it’s a bubble, others think it’s fascinating, almost all admit to not really knowing enough about it. The excitement surrounding blockchain and cryptocurrency reminds me of the .com era in the 90s and the similar reaction to talking about that digital revolution. Yes, that was a bubble as well peaking in early 2000s. Those of us who rode that roller coaster ride remember the joke “How do you scare a venture capitalist?” “You say Boo.” If you remember the fate of Boo.com you will totally understand the joke even if you do not find it funny. But the Internet as a serious business platform endured, and continues to disrupt and revolutionise the traditional terrestrial business paradigm.
“It was estimated that the revenue turnover for worldwide online gambling in US$ was US$35 billion in 2013, with a forecast of $US56 billion by 2018. My view is that these figures are way off the mark and the actual figures are more like US$100 billion dollars in 2018 and US$70 billion in 2013.”
Mobile and Web based applications are improving businesses through smart use of technology systems to maximise product and/or service delivery. Data processing agreements legal advice has to be as smart to add value to businesses. Today possibly all information technology or businesses that use technology require data processing agreements legal advice. Applications must also interface and work with various internet services. This means back-end services. It also means data processing agreements.
the Intellectual Property Enterprise Court has multi-track and small claims track procedures. The small claims track procedure is particular useful to eCommerce (Internet)businesses who trade multiple branded products online and are continually victims of infringement but are put off by the prospect of long, complicated and expensive litigation. Small claims are suitable for cases of a value around £10,000 and costs are severely restricted. Damages in the multi-track procedure are limited to £500,000 and there is a cap of £50,000 on costs.
International online marketing received some much needed clarification in the Sofa Workshop Case. Last Monday the 29 June 2015, his honour Judge Hacon handed down judgment in the Intellectual Property Enterprise Court that should send reverberations right across the online marketing stratosphere.
Photographs are a very important part of the digital world. Electronic photographs are included in the definition of photographs in s 4(2) of the Copyright Designs and Patents Act 1988 (the “Act”). At PAIL® Solicitors we are proud to say that we work with a group of crazy creatives, who can budget for our services, which includes photographers. We want to share some tips with photographers out there for a minute. You love photographs, and you want to be this amazing photographer who works for yourself, or to partner with a graphic designer, and/or writer to create a design and consulting creative agency, or some other kind of service.
Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.
In this article we take you through digital start Ups marketing. This article helps as a guide in the process towards producing an effective marketing campaign for your new digital start up.
Planning for the future
In order to understand what you want your marketing effort to achieve for you it is important to have a business plan. Where do you want your business to be? How does that change over time? What products and/or services do you offer? Think about how your products or services fulfill a need or solve a problem for a potential customer. How is your product or service different from other companies within your sector? What makes yours stand out? Who might be interested and who may benefit from having access to what you offer? Understanding your unique selling point is the first step in identifying your ideal target audience.
Handling VAT collection for digital businesses changed as of 01 January 2015.
As from the 01 January 2015 handling vat collection for digital businesses will change. The rules for taxing the supply of telecommunications, broadcasting and electronically supplied services to consumers (TBES) will change. The “place of supply” for VAT purposes used to be the jurisdiction in which the supplier business was established, usually resides or belongs. From tomorrow, VAT will now be due and collected on digital goods and services in the member state in which the consumer resides.
Chemistry plays a part in the production of virtually everything. In fact, everyone on the planet is a chemist, but most people don’t realise it. Think about every time you brush your teeth, or make a cup of tea, or cook something – when you do these things you are reacting chemicals together.
As our understanding of chemistry develops, we are able to do more elaborate things with chemicals, some of which can be quite entertaining. I will set out how some chemicals are used, in the entertainment industry, to illustrate this point.