Privacy mobile apps Privacy issues raised by using geo-location technology in mobile apps

Privacy mobile apps

Data protection and privacy mobile apps is probably one of the highest priorities for mobile app lawyers.

As an entrepreneur the benefits of creating a concept that utilises tracking technology to bring people together, whether for a tryst or to build business or social communities are obvious. But what are the threats to personal privacy brought about by tracking technology, and how do you avoid any legal challenges?

Privacy mobile apps

“Privacy mobile apps”

Privacy mobile apps RFID Technology

RFID is a technology that has proven very controversial with respect to its implications for data protection and privacy. But of equal threat to personal privacy is satellite based geo-location tracking. Such technology is routinely used by apps like Foursquare and Google maps.

Privacy mobile apps Data Protection Laws

 Although there  is nothing unlawful about using a tracking function as part of a mobile app dating service for example,  you will still have to comply with the  data protection Laws, particularly Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data (the “Directive” ).  The Directive is being superseded by the new draft Data Protection Regulation 2012. But the Directive remains the existing law for some time.

 You will need to implement a policy that incorporates the protection of data subjects including data storage and retention. You will also require a carefully worded clause in your terms and conditions dealing with the tracking of data subjects.

Seek advice

 If you are already using geo-location technology in your app, and you have not considered the privacy implications, then you might want to seek legal advice.

Please see our other articles on:

Mobile app privacy agreements

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