Privacy

Data Protection Privacy Lawyers

Data Protection Privacy Lawyers review the revised ePrivacy directive that amends the:

Directive 2002/58/EC on privacy and electronic communications, which will be implemented on the 25 May 2011.

Essentially, the amendments are designed to bring improvement to the transparency and protection of privacy and personal data of Europeans in the online space.

The areas concerned are security breaches, spyware, cookies, enforcement of the rules and spam. The key changes:

1. Crossborder cooperation is improved with the UK information commission.

2. Anybody including an ISP will be able to bring legal proceedings against spammers.

3. Reinforcement of protection against data attributes and interception of user`s communications through (e.g. spyware & cookies) have been strengthened through the opt-in mechanism. In other words, explicit consent must be obtained before a website stores, collects, or uses data relating to users.

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Sponsorship Agreements

Sponsorship Agreements

Sponsorship Agreements – basic guide to sponsorship agreements

Sponsorship is an associative marketing tool. It is defined by the International Chamber of Commerce as:

“Any commercial agreement by which a sponsor, for the mutual benefit of the sponsor and sponsored party, contractually provides financing or other support in order to establish an association between the sponsor’s image, brands or products and a sponsorship property in return for rights to promote this association and/or for the granting of certain agreed direct or indirect benefits.”

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