From the beginning of modern European civilization the names of royals, aristocrats & politicians, have embodied a heightened perception of honour, importance and/or sense of purpose. Heroes like Alexander, became known as Alexander the Great, and instead of the less noble sounding name of Robert the Devil, Robert I, was popularly known as Robert the Magnificent. In turn Robert`s son was later known as William the Conqueror, as opposed to the less attractive name of William the Bastard. Celebrities now include female & male entertainers, as well as royals, aristocrats & politicians, reflecting the dramatic political, social and economic change of the twentieth century.

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