Online fashion industry

The online fashion industry is an area of specialisation at our firm and the purpose of this article is to provide a few relevant contractual starting points for fashion entrepreneurs, that they might chose to get further advice on, to set them apart from the rest.

When setting up a business in the fashion industry, there are a variety of legal challenges many businesses could inevitably face. As the fashion industry covers a broad spectrum of organisations, from online retailers to modelling agencies and everything in-between, the issues that may arise will vary depending on the type of establishment. We have come across all of these issues first hand, and we will cover some of the most common in this brief guide.

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Starting up an online fashion retail business

Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.

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