Fashion show

This is a fashion show lawyer’s guide to setting up a successful fashion show. The fashion show should be an essential part of any fashion retailers brand building strategy. It builds consumer awareness of their brand and helps to sell clothes. Fashion entrepreneurs setting up online fashion retail brands ought to consider putting on an entertaining and theatrical presentation of their clothes or/and accessories on live models. Nothing else can compete with real models showcasing clothes on a catwalk as opposed to mannequins or images on a website.

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Starting up an online fashion retail business

Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.

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Fashion design retail

Historically, fashion design retail has often had a reputation of a set of people who spent most of the time drinking expensive wine and eating rich food at swanky parties. Fashion designers were sometimes perceived as creative but lacking business acumen. The fashion industry no longer has a perception problem. Today it is recognised as serious multinational corporate business. The global fashion industry is reported to be worth more than $1.5 trillion

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Models

What exactly is a models lawyer? Well a models lawyer practices several different areas of law. One aspect relates to modelling, and the types of deals and issues specific to the fashion industry, modelling agencies and customers that book talent. Here are some modelling tips from a fashion lawyer.

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Modelling contracts

10 good reasons for modelling contracts between model agencies and other mother agencies; model agencies and models; and model agencies and clients that book models are:

1. A photographer introduced to the model can contact the model directly to take images. Such images may be commercially exploited leaving the model agency out of the loop.

2. Clients introduced to a model by an agency may contact the model directly cutting out the model agency.

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Rihanna passing off

At the outset of discussing the Rihanna passing off case it is important to note that the case of Fenty v. Arcadia [2013] EWHC 2310 (Ch) (the “Rihanna case”) is not a case that is concerned with image rights, but passing off, Mr Justice Birss was at pains to assert this at the outset of his judgment.

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Modelling Agencies

What modelling agencies do is a mystery to most people. My fashion modelling career started at the tender age of 14. After finishing in the top five, in a country wide modelling contest, I began strutting my stuff in Milan and Berlin for Gucci and Agent Provocateur. But I still had no idea how a modelling agency actually worked. I decided to quit modelling when I met my husband. It will always be a delightful time of my life.

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Sponsorship Agreements

Sponsorship Agreements

Sponsorship Agreements – basic guide to sponsorship agreements

Sponsorship is an associative marketing tool. It is defined by the International Chamber of Commerce as:

“Any commercial agreement by which a sponsor, for the mutual benefit of the sponsor and sponsored party, contractually provides financing or other support in order to establish an association between the sponsor’s image, brands or products and a sponsorship property in return for rights to promote this association and/or for the granting of certain agreed direct or indirect benefits.”

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