If you are running online retail stores then you are operating in an era of hyper-competitive ecommerce in which competing retailers have the same or similar products, prices, websites, and enjoy the same flexible supply chains. The online space is saturated with online marketplaces one of the best examples of which is EBay – an online auction website.
Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.
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