Marketing a service or product is a very important part of creating brand awareness and generating sales. Brand names have meaning to people. They are associated with good reputation or in some cases not so good. Businesses spend millions on building brand names and creating brand awareness. Obviously a great way to promote your business is to use these brand names in your website business description, item descriptions, keywords, search tags to try to project the image that you are associated with them. There will be no repercussions if you use brand names, right? Well not quite.
Two recent interesting cases in the Patents County Court are worth noting by design copyright infringement lawyers because they expand on the issues of: sub-conscious copying; access and similarity, which arise almost routinely in copyright actions. They are Michael Mitchell and British Broadcasting Corporation  EWPCC 42 before His Honour Judge Birss QC and (1) Paul Hodgson (2) Michael Jarvie (Claimants) and (1) Andrew Isaac (2) Notting Hill Studios Ltd (Defendants) before His Honour Judge Birss QC  EWPCC 42. Both actions were for copyright infringement. And in both cases there were litigants in person. Mitchell represented himself and Andrew Isaac represented himself and the other defendant.