Sponsorship

Sponsorship Agreements

Sponsorship Agreements – basic guide to sponsorship agreements

Sponsorship is an associative marketing tool. It is defined by the International Chamber of Commerce as:

“Any commercial agreement by which a sponsor, for the mutual benefit of the sponsor and sponsored party, contractually provides financing or other support in order to establish an association between the sponsor’s image, brands or products and a sponsorship property in return for rights to promote this association and/or for the granting of certain agreed direct or indirect benefits.”

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Music Management

Traditionally, artists’ managers had a more intimate relationship with artists, taking care of the business side of things, whilst the artists concentrated on making music. The manager would usually take a back seat, preferring to be behind the scenes dealing with the day-to-day running of artists’ business affairs.

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