Machine based learning through user data analysis is the name of the digital game. In all consumer facing digital apps or websites, whether they contain complex or simple features, it is a legal requirement that their privacy policies are comprehensible and printable.
Mobile app privacy agreements surveyed in a global study by the Global Privacy Enforcement Network in 2014 revealed that the majority of the mobile app privacy agreements failed to comply with privacy standards. 26 privacy and data protection authorities in 19 countries took part in the study. The UK Information Commissioner’s Office (ICO) (UK data protection authority) also participated.