Starting up an online fashion retail business

Make sure you know the exact target market for your product. This is a priority because it will shape your branding and visual aesthetics. It will assist you in any marketing campaigns or promotions tactics you employ to boost sales. You should take legal advice for any promotion or marketing campaign. If it includes a digital aspect you should ensure that the lawyer you use has some specialisation in digital.

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Mobile App Era

We are in the mobile app era. Some call it Web 3.0. Before launching into our article on the mobile app era, it should be noted that not everybody agrees that mobile constitutes a new technological wave in the evolution of the Internet.

Some commentators see mobile as part of the expansion of access to the Internet beyond the PC. In other words mobile is just another device by which you can create, collaborate and share content with other consumers and friends. It is Web 2.0 on a portable device.

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