This is a fashion show lawyer’s guide to setting up a successful fashion show. The fashion show should be an essential part of any fashion retailers brand building strategy. It builds consumer awareness of their brand and helps to sell clothes. Fashion entrepreneurs setting up online fashion retail brands ought to consider putting on an entertaining and theatrical presentation of their clothes or/and accessories on live models. Nothing else can compete with real models showcasing clothes on a catwalk as opposed to mannequins or images on a website.