Digital Start Ups Marketing

In this article we take you through digital start Ups marketing. This article helps as a guide in the process towards producing an effective marketing campaign for your new digital start up.

Planning for the future
In order to understand what you want your marketing effort to achieve for you it is important to have a business plan. Where do you want your business to be? How does that change over time? What products and/or services do you offer? Think about how your products or services fulfill a need or solve a problem for a potential customer. How is your product or service different from other companies within your sector? What makes yours stand out? Who might be interested and who may benefit from having access to what you offer? Understanding your unique selling point is the first step in identifying your ideal target audience.

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Mobile App Era

We are in the mobile app era. Some call it Web 3.0. Before launching into our article on the mobile app era, it should be noted that not everybody agrees that mobile constitutes a new technological wave in the evolution of the Internet.

Some commentators see mobile as part of the expansion of access to the Internet beyond the PC. In other words mobile is just another device by which you can create, collaborate and share content with other consumers and friends. It is Web 2.0 on a portable device.

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Social media privacy

Social media lawyers – privacy. This social media lawyers privacy article is primarily concerned with the balance between social media privacy and the right of self expression. Social media privacy is guaranteed by the Convention for the Protection of Human Rights and Fundamental Freedoms 1950

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Social media business

The main issues that arise in the social media business context from a legal perspective are: (i) defamation (ii) censorship, and freedom of expression (iii) copyright infringement (iv) trade mark infringement (v) breach of privacy (vi) Data Protection (vi) harassment and bullying (Cyberstalking).

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