Why you must protect your brand in the fashion industry?
If you are in the fashion industry, then you're in one of the leading creative sectors worldwide.
Fashion influenced culture globally long before social media influencers. Its presence is in music, cinema, artwork, on the catwalk and in every media or entertainment genre. Because fashion is so ubiquitous, to have any influence at all within it, you have to create your iconic styles.
create your own iconic style
My firm has helped individuals and organizations on both a global and local level develop and protect their brands.
Whether it's preventing competitors from stealing your designs on your sweatshirts, tank tops and t-shirts; protecting the packaging and get up of your garments; or reviewing and writing your manufacturing, distributorship and supplier contracts, we've done it all.
Designers become household names, and their signature is known just by looking at their garments. A designer will cut jeans in a particular way; another loves to play with colours; another uses unique fabrics, geometric shapes, unique detailing.
“I understand that a suit, jeans, dress, shoes are just that unless the unique character of the bold, ambitious and creative designer that is behind it can show through. ”
There are all kinds of ways designers build their brands and become hugely successful, but there is one common theme they create a virtual monopoly through their brand by developing an intellectual property strategy for a creative advantage.
I understand that a suit, jeans, dress, shoes are just that unless the unique character of the bold, ambitious and creative designer that is behind it can show through.
It’s who makes it better
The fashion entrepreneurs that understand the importance of brand building will always be successful in the fashion business.
I am proud to represent fashion brands that have lasted decades in protecting their unique ideas.
Fashion is glamorous, but thorough planning, including structuring and succession planning, is required to protect brand and design guidelines and maintain the uniqueness that is vital for success in the fashion industry.
To obtain an accurate, personal opinion from a lawyer about your case or matter please contact us on (020) 7305-7491 or at support@pailsolicitors.co.uk we would be delighted to assist you. The writer is a digital + IP Disputes lawyer, owner and principal solicitor at PAIL® Solicitors. Peter Adediran's specialist niche area of practice is IP both contentious and non-contentious and digital business law.