Intellectual Property Lawyers l Digital Media Solicitors
Specialist Intellectual Property and Digital Media Legal Advice

Blog For Empowering Creatives: IP and Digital Media Lawyers Insights

PAIL Solicitors IP and Digital Media Blog

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When I think of Frank Sinatra's "My Way," I see a connection to the main ideas behind intellectual property law. "My Way" embodies personal expression and an individual's journey through life, which parallels the concept of the ideas-expressions dichotomy in copyright law. It echoes the principle that music, literature, or art can be copyrighted while allowing others to explore the same ideas without infringing upon that particular expression. Sinatra's anthem also celebrates uniqueness, which is reflected in the definitions of all of the varying types of intellectual property.

The Purpose of This Blog

The articles on this blog are all written, reviewed, and edited by me, Mr Peter Adediran, the Digital Media and Intellectual Property Solicitor at PAIL Solicitors. They are intended to empower the new generation of business executives, professionals, business owners and creatives who want to keep up with intellectual property, digital media and entertainment law in the digital age. Most importantly, empower the community of creatives who want to create works "their way". In today's rapidly evolving digital landscape, staying informed and increasing knowledge in specialised legal services is crucial for e-commerce and digital technology businesses. At PAIL® Solicitors, we understand the unique challenges start-ups, business owners, professionals, business executives, creatives, writers and talent face in protecting their intellectual property and navigating legal complexities. By reading this blog and engaging us as your legal representatives you can safeguard yours and your company's reputations, make informed financial decisions, and confidently expand into new markets by focusing on continuous learning and expertise in these areas.

This blog contains articles on the following themes:

  • Advice on Protecting Digital Content

Encouragement to Stay Informed and Protected

For creatives and businesses alike, staying informed about legal issues surrounding intellectual property is critical. Knowledge is a powerful tool for safeguarding one’s work from infringement or misuse. We encourage individuals to engage with our resources, participate in discussions, and keep abreast of developments in IP law. 

Fashion show

 

Fashion show lawyer’s guide

This is a fashion show lawyer’s guide to setting up a successful fashion show. The fashion show should be an essential part of any fashion retailers brand building strategy. It builds consumer awareness of their brand and helps to sell clothes. Fashion entrepreneurs setting up online fashion retail brands ought to consider putting on an entertaining and theatrical presentation of their clothes or/and accessories on live models. Nothing else can compete with real models showcasing clothes on a catwalk as opposed to mannequins or images on a website.

But what do you need to be aware of if you are producing your first fashion show from a legal perspective?

1. Joint or solo effort
You need to decide if the fashion show is something you can handle by yourself. Do you have enough contacts with promoters for a full guest list by yourself? Have you got enough cash to pay for everything? If you can’t handle it by yourself you will need a partner or partners. A joint effort will at the very least require some kind of collaboration agreement or even a joint venture agreement depending on the scale of the show. These agreements will deal with very important issues like the individual contribution to the budget, or responsibility for the guest list, and you will need a lawyer.

2. Venue
Once you have chosen a suitable venue that suits the style of your clothes and your target demographic, you will need to sign an agreement with the venue. This is perhaps the most fundamental element of the fashion show to nail down. The crucial things to cover are what exactly is provided by the venue and what you will be providing. Will the venue be providing the equipment, stage, catwalk, lighting rig, public address system seating arrangements, sound recording engineer, public liability insurance and other essential kit to put on a show. If not, what will you have to provide?

3. Booking fashion models
There are some things you will definitely need to sort out yourself. You will need to make sure you have booked the fashion models. You will need to sign an Agency Booking Confirmation Form. Most top agencies will also have Terms and Conditions for booking models which can be found on their website. You need to read these before signing the Booking Form. My advice is that you get a lawyer to help you with this since some of these agreements may be tricky and you are probably too busy with producing the fashion show to concentrate on legal minutiae.

4. Miscellaneous other responsibilities
You will need to provide hairdressers, security, cloakroom staff, catering if you are going to have food and drink, transport of clothes, good bags, even the cleaners might require some sort of contract reviewing.

5. Licences
You will need licenses including a license to hold the event; a license to play recorded music, even a broadcast license if you are going to stream the show live over the Internet with copyrighted content.

6. Sponsors
Referring back to the budget. A fashion show can be very expensive, costing several thousands of pounds. Fashion shows for the big fashion labels can cost millions. One of the ways to raise money is through a sponsor. A fashion show can be greatly enhanced by the right sponsor. The right sponsor gives not just money but by lending its brand to the event your brand can gain more prestige. For example luxury brands like Rolex or Porsche can definitely lift the perception of a brand to an exclusive status. Don’t forget to instruct a lawyer to go over your sponsorship agreement. You need to make sure that there are benefits for all the parties.

7. Intellectual Property
In the digital age we expect live streaming and the availability of almost any entertainment event online. You should successfully protect your rights to the fashion show. You should check to see what rights the venue and model agencies reserve for themselves regarding events. Even if you can’t do anything about it you should still know what rights you have after all the time and expense of producing the show.

If you should follow these tips for producing a fashion show you really can’t go wrong from a legal perspective. Good luck with the show.

To obtain a quotation, please contact us at (020) 7305-7491 or at peter@pailsolicitors.co.uk. We would be delighted to assist you. Mr Peter Adediran is the owner and principal solicitor at PAIL® Solicitors.  Subscribe to our newsletter to get blog post updates and other information about the firm straight to your inbox.

Meet The Team: Peter Adediran; Maya El Husseini; Gabrielle Felix; Poppy Harston