Expert IP, Digital Media & Commercial Contracts Solicitor
Authorised international solicitors in IP, media & commerce. Experts in contracts, licensing, reputation & disputes.
PAIL-Solicitors-Digital-Media-Solicitors-Blog.png

Digital Media, IP & Technology Law Insights

Legal analysis for founders, creators, technology businesses and brands across intellectual property, digital media, AI, platforms and commercial law.

PAIL Solicitors digital media, intellectual property and technology law insights
PAIL® INSIGHTS Ideas · Rights · Technology · Commercial Strategy
The Idea Behind PAIL® Insights

Why “My Way”?

Frank Sinatra’s My Way captures something fundamental about intellectual property: the distinction between an idea and the individual expression of it.

Copyright does not give someone ownership of an idea itself, but it can protect the particular way that idea is expressed through music, literature, art and other creative works.

That principle of creating, building and expressing something your way sits at the heart of this blog. PAIL® Insights explores the legal issues that arise when creativity, technology and commerce meet — and the rights, relationships and decisions that determine who can control and benefit from what has been created.

About the Blog

Practical Legal Insight for a Digital World

PAIL® Insights brings together legal analysis, practical guidance and commentary across intellectual property, digital media, AI and technology, creators and talent, reputation, platforms and commercial law.

The articles are written for founders, businesses, creators and professionals who need to understand not only what the law says, but how legal developments affect ownership, commercialisation, contracts, risk and growth.

Every article is written, reviewed or edited by Peter Adediran, Founder Solicitor at PAIL® Solicitors.

Written & Reviewed By Peter Adediran Founder Solicitor · Intellectual Property · Digital Media · Technology · Commercial Law
About Peter →

Discover Insights:

Latest EU Digital Copyright Rules Favour Content Creators

New EU Digital Copyright Laws

There has always been a tension between content creators (CCs), publishers, and online service providers (OSPs) in the digital copyright world. CCs create content such as – text, images, audio visual, motion pictures, and music. OSPs which include – search engines & directories, ecommerce retailers and social networking websites, commercialise the content.

“The dilemma is that OSPs have realigned their interests into business models which might include the largest media companies as partners, but have generally excluded the interests of content creators and publishers.”

CCs and publishers need to earn revenue from their work that is being commercialised through OSPs. The dilemma is that OSPs have realigned their interests into business models which might include the largest media companies as partners, but have generally excluded the interests of content creators and publishers.
Ironically, safe harbour laws were put in place to prevent the extinction of OSPs. OSPs will not have developed into the juggernauts we see today of Google, You Tube, and Amazon, if they had been subject to copyright lawsuits which were prevented by safe harbour. However, many now believe, particularly content creators, that wide safe harbour laws could be contributing to the extinction of quality creative content. The balance has gone too far in protecting OSPs and not enough in safeguarding creative content providers.

The EU is proposing new laws to redress the balance as part of the harmonisation of the EU single market under the Digital Single Market Strategy. The first set of proposals addresses the ability of consumers to access digital content when they travel to other EU countries.

second set of proposals seeks to bring the existing digital copyright framework up to date with the realities of the digital age. It will improve the ability of CCs and publishers to enforce their copyright, force companies that charge access to digital copyright content to pay revenues to copyright owners, allow for less restrictions and more exceptions for the availability of content across the EU, and achieve a more balanced copyright marketplace in favour of CCs.

As part of the second proposals the EU Commission proposed 2 directives and 2 regulations on 14/09/2016. The proposal for the directive are here – and the proposal for the regulation here. It will also implement the Marrakech treaty for people with print disabilities through a directive and a regulation.

It is no surprise that these proposals have received a warm reception from OSPs. Google’s VO for global policy is quoted in this Guardian article as saying

“Innovation and partnership – not subsidies and onerous restrictions – are the key to a successful, diverse and sustainable news sector in the EU….The appropriate balance has not yet been struck, and Google is committed to playing its part in the discussions.”

The Guardian

To all content creators consillo et amimis.

Video Game Copyright

To obtain a quotation, please contact us at (020) 7305-7491 or at peter@pailsolicitors.co.uk. We would be delighted to assist you. Mr Peter Adediran is the owner and principal solicitor at PAIL® Solicitors.  Subscribe to our newsletter to get blog post updates and other information about the firm straight to your inbox.