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As the social trend continues to grow exponentially, the role of social media in promoting brands becomes even more crucial. There are several different ways of dealing with copyright content produced for the campaign. The most common is to own the content but give a license to the influencer to share the content.
Read MoreKnowing how to deal with a cease and desist letter alleging trademark, patent or design rights infringement is just as important as writing a balanced letter alleging unlawful use of IP assets.
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